It’s no surprise that the event industry is a significant contributor to global carbon emissions. Globally, the industry is responsible for over 10% of global carbon dioxide emissions, which is roughly equivalent to the United States’ annual emissions. In the UK, the events industry alone emits 1.2 billion kilograms of carbon dioxide equivalent (CO2e) annually. Another study done by MeetGreen, a sustainable event planning firm, estimates that a typical conference attendee generates about 1.89 kilograms (4.17 pounds) of CO2 per day. When scaled up for large events with thousands of attendees over multiple days, these emissions can add up quickly.
These statistics highlight the significant environmental impacts of the events industry. By understanding these impacts, stakeholders can take steps to reduce their carbon footprints, manage waste more effectively, and implement sustainable practices in the planning and execution of events.
Whether you’re organising a corporate conference, a music festival, a wedding, or a community fair, integrating sustainable practices into your event can significantly reduce its environmental impact and set an example for others to follow. Here’s our brief comprehensive guide to help you plan sustainable events that make a difference.
Before diving into specific strategies, it’s crucial to understand what sustainability entails. Sustainable events aim to minimise negative impacts on the environment, conserve resources, and promote social responsibility. The three main pillars of sustainability are environmental protection, economic viability, and social equity. Keeping these principles in mind will help guide your decisions throughout the planning process.
Resources for event organisers:
Selecting a venue is one of the first and most critical steps in event planning. Opt for venues that have sustainability certifications, such as LEED (Leadership in Energy and Environmental Design) or those that have implemented green practices like energy-efficient lighting, waste reduction programs, and water-saving measures. Additionally, consider the venue’s location to minimize travel-related emissions. Venues accessible by public transportation or within walking distance for most attendees are ideal.
Example: The NEC in Birmingham is conveniently located next to the airport and well connected with the transport system. Attendee commuting to and from can easily walk to the venue without ever leaving transport hubs.
Events can generate a significant amount of waste, but with careful planning, you can minimize this impact. Start by conducting a waste audit to understand potential waste streams and identify areas for improvement. Provide clearly labelled recycling and compost bins to encourage proper waste disposal. Work with vendors and suppliers to reduce packaging and opt for reusable, compostable, or recyclable materials whenever possible.
Tip: Implement a digital ticketing system to reduce paper waste and encourage attendees to bring their own reusable items, such as water bottles and bags.
Food and beverage choices can greatly influence the sustainability of your event. Partner with caterers who prioritise local, organic, and seasonal ingredients. Reduce food waste by accurately estimating attendance and offering smaller portions. Additionally, ensure that any leftover food is donated to local charities or composted.
Reminder: With food and beverage comes food packaging and utensils, ensure your F&B packaging adhere to sustainability standards and uses green materials.
Transportation is a significant source of carbon emissions, so it’s essential to encourage eco-friendly options. Provide information on public transit routes, offer shuttle services, and promote carpooling among attendees. If feasible, arrange for bike racks at the venue to encourage cycling.
Tip: Explore potential partnerships with local transport hubs or e-bike providers to provide free or discounted pricing for attendees.
From signage to promotional materials, choosing sustainable options can make a big difference. Use digital marketing and communication tools to reduce paper use. When physical materials are necessary, select those made from recycled or biodegradable materials. Opt for reusable or upcycled decorations and avoid single-use items. Encourage vendors and exhibitors to do the same.
Example: The Greenbuild International Conference and Expo is an excellent example of a conference that effectively utilises green materials.
A sustainable event is also an opportunity to educate and engage your audience. Clearly communicate your sustainability goals and practices through signage, presentations, and digital channels. Encourage attendees to participate in green initiatives, such as recycling, reducing energy use, and supporting local businesses.
Tip: Provide incentives, such as discounts or prizes for sustainable behaviour, can also boost participation.
After the event, assess its sustainability performance by measuring key metrics such as waste generated, energy consumed, and GHG emitted. This data will help you understand the effectiveness of your strategies and identify areas for improvement. Share the results with stakeholders and attendees to demonstrate your commitment to sustainability and inspire others to take similar actions.
Get expert guidance: Get on a call with G13+ today for a 30-minute consultation on how you can get started on measuring your event’s carbon emissions.
Calculate the event’s carbon footprint and invest in carbon offset projects to balance out the emissions created. Seek guidance from G13+ experts on how to reduce and offset hard to abate emissions. Engage with experts and work on your emissions reduction plan. These projects can include reforestation, renewable energy initiatives, or other environmental conservation efforts. This demonstrates a commitment to reducing the overall environmental impact of the event.
Learn more: Explore examples of carbon projects we support.
Planning sustainable events requires thoughtful consideration and proactive measures, but the benefits far outweigh the efforts. By reducing environmental impact, conserving resources, and promoting social responsibility, you not only contribute to a healthier planet but also create a positive experience for attendees and set a powerful example for the industry. Embrace these sustainable practices, and your events will shine as beacons of eco-consciousness.
By prioritising sustainability, event organisers can play a pivotal role in shaping a more sustainable future, one event at a time.